Managing The Investor’s Journey
From Stranger to Stakeholder
- Stranger to Interested
- Outreach methods designed to get people interested in your company
- Interested to Researcher
- Making sure all investor facing material is optimized to convert investors
- Researcher to Shareholder
- Making sure investors have plenty of confidence building content i.e. websites, blogs, and videos; to use while researching your company.
- Shareholder to Stakeholder
- The process of keeping your current investors happy and committed, which will turn them into promoters of your company and assets to be leveraged for further investment.
What is an investor? What is an investor? More importantly what kind of investor should you be looking for? in·ves·tor inˈvestər/ noun noun: investor; plural noun: investors a person or organization that puts money into financial schemes, property, etc. with...read more
At this point, the importance of SEO for publicly traded companies can’t be understated. The way people are searching, researching and eventually purchasing stocks, is, online. One of the first steps to a well-run investor centered SEO program and eventually being...read more
First and foremost, you need to understand the difference between investor marketing and investor relations. Often confused (even by the people offering such services). However, they are different. INVESTOR RELATIONS IR, as it is commonly referred to, is defined by...read more
We’re an Investor Marketing Firm
Hilton Advisory is an investor marketing firm that is passionate about empowering companies. We are able to help companies take their business to the next level because we understand investors and the journey they go through.
The way investors get their information has changed. There are over 100 million investor related searches per month, 3.3 million per day! Investors are no longer waiting to have investment opportunities brought to them, they are searching for them on their own. We make it easy for investors to find our clients online.
We have created the Investor Conversion Optimization process, which helps investors along this new journey: from stranger to stakeholder. Because if investors are searching, researching, and purchasing differently, shouldn’t you be marketing to them differently as well? This process works for both public companies and private issuers undergoing crowdfunding raises, such as Regulation A+.
The services we provide include everything from website development to investor outreach, from search engine optimization to pay-per-click advertising. We know our partners have a business to run and don’t necessarily have the time or the experience to plan and execute an effective investor marketing program. Our team will take the time to get to know our partner’s business objectives and their business as a whole, understand their challenges, find out exactly who and where their audience is and put together a plan that all parties can agree would make the most sense to accomplish the goal.