It’s a Press Release, Not a People Release.

It’s a Press Release, Not a People Release.

Earned Media, as described in an article by HubSpot, is “any publicity you haven’t paid for that’s owned and created by a third party.” Which can be pretty cost effective in the case of the typical tight budgeted small public company. This has been a topic...
When the Mission Field Calls

When the Mission Field Calls

Malawi, Africa 2017 “We make a living by what we get, but we make a life by what we give.” – Winston Churchill “not looking to your own interests but each of you to the interests of the others.” -Philippians 2:4 I remember it like it was yesterday. My wife and I...
What is an investor?

What is an investor?

What is an investor? What is an investor?  More importantly what kind of investor should you be looking for?   in·ves·tor inˈvestər/ noun noun: investor; plural noun: investors a person or organization that puts money into financial schemes, property, etc. with...
3 Things to Look for in your Investor Marketing

3 Things to Look for in your Investor Marketing

First and foremost, you need to understand the difference between investor marketing and investor relations. Often confused (even by the people offering such services). However, they are different. INVESTOR RELATIONS IR, as it is commonly referred to, is defined by...
Blogging with a Purpose

Blogging with a Purpose

Hello, this is Jason Hilton and thank you for watching. Today we’re going to talk about blogging with a purpose. Everything that we do here revolves around attracting, engaging, and converting more investors. Blogging is an absolute fantastic way to do that. One of...