Earned Media in Reg A+

Earned Media in Reg A+

Earned Media is Pivotal to Regulation A+ Raises. When people start planning their Regulation A+ marketing campaigns, all I hear about are different high-cost advertising strategies.  While those strategies are part of it, the most valuable marketing tactic in...
If You Build It, Will They Come?

If You Build It, Will They Come?

If You Build It, Will They Come? Basketball and Hockey seasons are both over.  For sports fans like myself, that means baseball season is in full swing (pun intended).  Whenever the sport of the summer comes around I’m reminded of a few movies I grew up with: Sandlot,...
Investor Marketing vs. Marketing

Investor Marketing vs. Marketing

Investor Marketing vs. Marketing   Investor Marketing is the combination of Investor Relations and Marketing.  Many companies have Investor Relations functions and marketing functions, however, they don’t take Investor Marketing into account. This is a huge...