If You Build It, Will They Come?

If You Build It, Will They Come?

If You Build It, Will They Come? Basketball and Hockey seasons are both over.  For sports fans like myself, that means baseball season is in full swing (pun intended).  Whenever the sport of the summer comes around I’m reminded of a few movies I grew up with: Sandlot,...
Investor Marketing vs. Marketing

Investor Marketing vs. Marketing

Investor Marketing vs. Marketing   Investor Marketing is the combination of Investor Relations and Marketing.  Many companies have Investor Relations functions and marketing functions, however, they don’t take Investor Marketing into account. This is a huge...
Fearless Girl and Investor Marketing

Fearless Girl and Investor Marketing

What investor relations professionals can learn from Fearless Girl Fearless Girl has been all over the news in recent weeks.  Ever since the statue depicting a defiant little girl standing face to face with the iconic “Charging Bull” statue was placed in Bowling Green...
SEO- The IRO’s Best Friend

SEO- The IRO’s Best Friend

If you want to understand SEO ask yourself one question. “How do you find anything online?” Go to google or bing and type a few words in the search bar, right? There were more than a trillion searches performed in 2016 on Google alone. That’s 100 billion searches a...