Fearless Girl and Investor Marketing

Fearless Girl and Investor Marketing

What investor relations professionals can learn from Fearless Girl Fearless Girl has been all over the news in recent weeks.  Ever since the statue depicting a defiant little girl standing face to face with the iconic “Charging Bull” statue was placed in Bowling Green...
SEO- The IRO’s Best Friend

SEO- The IRO’s Best Friend

If you want to understand SEO ask yourself one question. “How do you find anything online?” Go to google or bing and type a few words in the search bar, right? There were more than a trillion searches performed in 2016 on Google alone. That’s 100 billion searches a...
7 Steps to an Investor Optimized Website

7 Steps to an Investor Optimized Website

So – you’ve got someone interested in your company. Great job! However, the battle has just begun. Once someone is interested, you need to make sure they stay interested so that they will ultimately invest.  This is part of the second step in the Investor...