Why SEO Now?

Why SEO Now?

When is the best time to start your investor targeted SEO plan? The fact is, you should have started yesterday, but unless you meet Doc Brown and he provides you with a Delorean, you can’t go back in time, so NOW is your only option. No matter what stage your company...

read more
Blogging with a Purpose

Blogging with a Purpose

Hello, this is Jason Hilton and thank you for watching. Today we’re going to talk about blogging with a purpose. Everything that we do here revolves around attracting, engaging, and converting more investors. Blogging is an absolute fantastic way to do that. One of...

read more
Investor Targeted SEO

Investor Targeted SEO

What to Expect When Starting your Investor Targeted SEO Campaign   You’re in it for the long run  Investor targeted SEO focuses on growing visibility in organic (non-paid) search engine results which means it is a long term marketing strategy. There are a ton of...

read more
If You Build It, Will They Come?

If You Build It, Will They Come?

If You Build It, Will They Come? Basketball and Hockey seasons are both over.  For sports fans like myself, that means baseball season is in full swing (pun intended).  Whenever the sport of the summer comes around I’m reminded of a few movies I grew up with: Sandlot,...

read more
Investor Marketing vs. Marketing

Investor Marketing vs. Marketing

Investor Marketing vs. Marketing   Investor Marketing is the combination of Investor Relations and Marketing.  Many companies have Investor Relations functions and marketing functions, however, they don’t take Investor Marketing into account. This is a huge...

read more
11 Tips for a Powerful Press Release

11 Tips for a Powerful Press Release

A powerful press release is a fantastic inbound investor relations marketing tool for driving interested investors back to your investor conversion optimized IR website where they can be converted into leads, prospects, and shareholders. Why do that? Interested...

read more
How to Attract Investors with Long Tail Keywords

How to Attract Investors with Long Tail Keywords

Last week a new ad campaign rolled out featuring actress Mindy Kaling, where she asks the viewer to google “that place where coke tastes so good”. If you are unfamiliar or haven’t seen the ad yet, just like the commercial says, google it, I'll wait… That’s right, it’s...

read more
Fearless Girl and Investor Marketing

Fearless Girl and Investor Marketing

What investor relations professionals can learn from Fearless Girl Fearless Girl has been all over the news in recent weeks.  Ever since the statue depicting a defiant little girl standing face to face with the iconic “Charging Bull” statue was placed in Bowling Green...

read more
SEO- The IRO’s Best Friend

SEO- The IRO’s Best Friend

If you want to understand SEO ask yourself one question. “How do you find anything online?” Go to google or bing and type a few words in the search bar, right? There were more than a trillion searches performed in 2016 on Google alone. That’s 100 billion searches a...

read more
The Path to a Perfect Investor Relations Page

The Path to a Perfect Investor Relations Page

The perfect investor relations page is more than just numbers. A lot of public companies seem to have a similar problem: they need more investors but have been taken advantage of by investor relations firms in the past. What if I told you that the path to the perfect...

read more
7 Steps to an Investor Optimized Website

7 Steps to an Investor Optimized Website

So - you’ve got someone interested in your company. Great job! However, the battle has just begun. Once someone is interested, you need to make sure they stay interested so that they will ultimately invest.  This is part of the second step in the Investor Conversion...

read more
Harnessing YouTube for Maximum Investor Exposure

Harnessing YouTube for Maximum Investor Exposure

Did you know that YouTube is the second most-used search engine after Google? Pretty surprising, right? It’s often overlooked as part of a web optimization strategy. But, if leveraged properly, YouTube advertising can be a very effective – and comparatively inexpensive – way to attract the attention of potential investors.

read more
How Investor Relations SEO Changes the Game

How Investor Relations SEO Changes the Game

To understand investor relations SEO just ask yourself this question. “How do you find anything online?” Type a few words or a phrase into search, right? There were more than a trillion searches performed in 2014 on Google alone. That’s 100 billion searches a month...

read more
Access the Power of Online Investors

Access the Power of Online Investors

Have you ever thought about what a strategy accessing online investors looks like? Can it be an effective method or should you just stick with the old school approach? You know, the fifty page pitch decks, brokers, the big NYC investor conferences, stuffy press...

read more

Hilton Advisory LLC
72 Browns Race, Suite 100
Rochester, NY 14614

929.445.8667

All information ©2016 Hilton Advisory