Earned Media in Reg A+

Earned Media in Reg A+

Earned Media is Pivotal to Regulation A+ Raises. When people start planning their Regulation A+ marketing campaigns, all I hear about are different high-cost advertising strategies.  While those strategies are part of it, the most valuable marketing tactic in...

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How to get started with investor analytics.

How to get started with investor analytics.

How analytics can help you find out what is important to your investor marketing strategy. Did you know that poor data can cost businesses 20%–35% of their operating revenue? Furthermore, bad data or poor data quality costs US businesses $600 billion annually, which...

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It’s a Press Release, Not a People Release.

It’s a Press Release, Not a People Release.

Earned Media, as described in an article by HubSpot, is “any publicity you haven't paid for that's owned and created by a third party.” Which can be pretty cost effective in the case of the typical tight budgeted small public company. This has been a topic of ours...

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When the Mission Field Calls

When the Mission Field Calls

Malawi, Africa 2017 “We make a living by what we get, but we make a life by what we give.” - Winston Churchill “not looking to your own interests but each of you to the interests of the others.” -Philippians 2:4 I remember it like it was yesterday. My wife and I were...

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What is an investor?

What is an investor?

What is an investor? What is an investor?  More importantly what kind of investor should you be looking for?   in·ves·tor inˈvestər/ noun noun: investor; plural noun: investors a person or organization that puts money into financial schemes, property, etc. with...

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Keywords for Unlocking Investors

Keywords for Unlocking Investors

At this point, the importance of SEO for publicly traded companies can’t be understated. The way people are searching, researching and eventually purchasing stocks, is, online. One of the first steps to a well-run investor centered SEO program and eventually being...

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Why SEO Now?

Why SEO Now?

When is the best time to start your investor targeted SEO plan? The fact is, you should have started yesterday, but unless you meet Doc Brown and he provides you with a Delorean, you can’t go back in time, so NOW is your only option. No matter what stage your company...

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Blogging with a Purpose

Blogging with a Purpose

Hello, this is Jason Hilton and thank you for watching. Today we’re going to talk about blogging with a purpose. Everything that we do here revolves around attracting, engaging, and converting more investors. Blogging is an absolute fantastic way to do that. One of...

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Investor Targeted SEO

Investor Targeted SEO

What to Expect When Starting your Investor Targeted SEO Campaign   You’re in it for the long run  Investor targeted SEO focuses on growing visibility in organic (non-paid) search engine results which means it is a long term marketing strategy. There are a ton of...

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If You Build It, Will They Come?

If You Build It, Will They Come?

If You Build It, Will They Come? Basketball and Hockey seasons are both over.  For sports fans like myself, that means baseball season is in full swing (pun intended).  Whenever the sport of the summer comes around I’m reminded of a few movies I grew up with: Sandlot,...

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Investor Marketing vs. Marketing

Investor Marketing vs. Marketing

Investor Marketing vs. Marketing   Investor Marketing is the combination of Investor Relations and Marketing.  Many companies have Investor Relations functions and marketing functions, however, they don’t take Investor Marketing into account. This is a huge...

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11 Tips for a Powerful Press Release

11 Tips for a Powerful Press Release

A powerful press release is a fantastic inbound investor relations marketing tool for driving interested investors back to your investor conversion optimized IR website where they can be converted into leads, prospects, and shareholders. Why do that? Interested...

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