11 Tips for a Powerful Press Release

11 Tips for a Powerful Press Release

A powerful press release is a fantastic inbound investor relations marketing tool for driving interested investors back to your investor conversion optimized IR website where they can be converted into leads, prospects, and shareholders. Why do that? Interested...

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How to Attract Investors with Long Tail Keywords

How to Attract Investors with Long Tail Keywords

Last week a new ad campaign rolled out featuring actress Mindy Kaling, where she asks the viewer to google “that place where coke tastes so good”. If you are unfamiliar or haven’t seen the ad yet, just like the commercial says, google it, I'll wait… That’s right, it’s...

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Fearless Girl and Investor Marketing

Fearless Girl and Investor Marketing

What investor relations professionals can learn from Fearless Girl Fearless Girl has been all over the news in recent weeks.  Ever since the statue depicting a defiant little girl standing face to face with the iconic “Charging Bull” statue was placed in Bowling Green...

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SEO- The IRO’s Best Friend

SEO- The IRO’s Best Friend

If you want to understand SEO ask yourself one question. “How do you find anything online?” Go to google or bing and type a few words in the search bar, right? There were more than a trillion searches performed in 2016 on Google alone. That’s 100 billion searches a...

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The Path to a Perfect Investor Relations Page

The Path to a Perfect Investor Relations Page

The perfect investor relations page is more than just numbers. A lot of public companies seem to have a similar problem: they need more investors but have been taken advantage of by investor relations firms in the past. What if I told you that the path to the perfect...

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7 Steps to an Investor Optimized Website

7 Steps to an Investor Optimized Website

So - you’ve got someone interested in your company. Great job! However, the battle has just begun. Once someone is interested, you need to make sure they stay interested so that they will ultimately invest.  This is part of the second step in the Investor Conversion...

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Harnessing YouTube for Maximum Investor Exposure

Harnessing YouTube for Maximum Investor Exposure

Did you know that YouTube is the second most-used search engine after Google? Pretty surprising, right? It’s often overlooked as part of a web optimization strategy. But, if leveraged properly, YouTube advertising can be a very effective – and comparatively inexpensive – way to attract the attention of potential investors.

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How Investor Relations SEO Changes the Game

How Investor Relations SEO Changes the Game

To understand investor relations SEO just ask yourself this question. “How do you find anything online?” Type a few words or a phrase into search, right? There were more than a trillion searches performed in 2014 on Google alone. That’s 100 billion searches a month...

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Access the Power of Online Investors

Access the Power of Online Investors

Have you ever thought about what a strategy accessing online investors looks like? Can it be an effective method or should you just stick with the old school approach? You know, the fifty page pitch decks, brokers, the big NYC investor conferences, stuffy press...

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8 Reasons to Start a CEO Blog

8 Reasons to Start a CEO Blog

While hosting investor days is great and setting up one-on-ones is imperative, one of the easiest and most efficient ways to connect with investors is through a CEO blog. Every investor wants access to management, but do you know why? Ultimately, investors want to...

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2 Ways to Engage Your Way to Better Investors

2 Ways to Engage Your Way to Better Investors

“ENGAGE” is the action verb of all action verbs. It’s the big daddy of verbs. It’s what separates all the men verbs from the boy verbs. You can do all kinds of things in your business. You can type a proposal, build a website, a brochure, or even create a PowerPoint...

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