What is an investor?
What is an investor? What is an investor? More importantly what kind of investor should you be looking for? in·ves·tor inˈvestər/ noun noun: investor; plural noun: investors a person or organization that puts money into financial schemes, property, etc. with...
read more
Keywords for Unlocking Investors
At this point, the importance of SEO for publicly traded companies can’t be understated. The way people are searching, researching and eventually purchasing stocks, is, online. One of the first steps to a well-run investor centered SEO program and eventually being...
read more
3 Things to Look for in your Investor Marketing
First and foremost, you need to understand the difference between investor marketing and investor relations. Often confused (even by the people offering such services). However, they are different. INVESTOR RELATIONS IR, as it is commonly referred to, is defined by...
read more
Why SEO Now?
When is the best time to start your investor targeted SEO plan? The fact is, you should have started yesterday, but unless you meet Doc Brown and he provides you with a Delorean, you can’t go back in time, so NOW is your only option. No matter what stage your company...
read more
Blogging with a Purpose
Hello, this is Jason Hilton and thank you for watching. Today we’re going to talk about blogging with a purpose. Everything that we do here revolves around attracting, engaging, and converting more investors. Blogging is an absolute fantastic way to do that. One of...
read more
Investor Targeted SEO
What to Expect When Starting your Investor Targeted SEO Campaign You’re in it for the long run Investor targeted SEO focuses on growing visibility in organic (non-paid) search engine results which means it is a long term marketing strategy. There are a ton of...
read more
Website Readability: How it Affects Your Market
If you’ve been keeping up on our latest blogs (like you should be), you would have read the wonderful blog Angelina wrote a few weeks ago about the importance of an investor marketing audit. I’m not going to go too deeply into that blog because I'm assuming you all...
read more
If You Build It, Will They Come?
If You Build It, Will They Come? Basketball and Hockey seasons are both over. For sports fans like myself, that means baseball season is in full swing (pun intended). Whenever the sport of the summer comes around I’m reminded of a few movies I grew up with: Sandlot,...
read more
What’s an Investor Marketing Audit & Why Should I Care?
What is an Investor Marketing Audit and Why Should I Care? What is Investor Marketing and Why Does it Matter? Investor Marketing is the combination of Investor Relations and Marketing. Prior to beginning any investor marketing strategy, it is important to know...
read more
Investor Marketing vs. Marketing
Investor Marketing vs. Marketing Investor Marketing is the combination of Investor Relations and Marketing. Many companies have Investor Relations functions and marketing functions, however, they don’t take Investor Marketing into account. This is a huge...
read more
11 Tips for a Powerful Press Release
A powerful press release is a fantastic inbound investor relations marketing tool for driving interested investors back to your investor conversion optimized IR website where they can be converted into leads, prospects, and shareholders. Why do that? Interested...
read more
The NFL Draft, Moneyball, and Analytics in Investor Marketing
The Cleveland Browns show how analytics trump ‘Gut-Feelings’ and improve process Watching the NFL Draft this past weekend I was once again reminded of how analytics are improving processes everywhere. I was watching the Cleveland Browns get panned by talking heads...
read more
How to Attract Investors with Long Tail Keywords
Last week a new ad campaign rolled out featuring actress Mindy Kaling, where she asks the viewer to google “that place where coke tastes so good”. If you are unfamiliar or haven’t seen the ad yet, just like the commercial says, google it, I'll wait… That’s right, it’s...
read more
Fearless Girl and Investor Marketing
What investor relations professionals can learn from Fearless Girl Fearless Girl has been all over the news in recent weeks. Ever since the statue depicting a defiant little girl standing face to face with the iconic “Charging Bull” statue was placed in Bowling Green...
read more
SEO- The IRO’s Best Friend
If you want to understand SEO ask yourself one question. “How do you find anything online?” Go to google or bing and type a few words in the search bar, right? There were more than a trillion searches performed in 2016 on Google alone. That’s 100 billion searches a...
read more
The Path to a Perfect Investor Relations Page
The perfect investor relations page is more than just numbers. A lot of public companies seem to have a similar problem: they need more investors but have been taken advantage of by investor relations firms in the past. What if I told you that the path to the perfect...
read more
5 Tips for Converting Website Visitors into Investors
Do you need help converting website visitors into investors? Our mission is to empower public companies by understanding investors. Part of our Investor Conversion Optimization process is the Engage stage. This stage starts with improving your investor facing material...
read more
“On the Road: The Keys to Increasing Investor Conversion at Conferences and Roadshows”
Decided to attend an upcoming conference? Hitting up the trade show circuit over the next few months? Or even just involved in an upcoming virtual event? Taking part in events like these are a staple for public companies and can be a great addition to your investor...
read more
7 Steps to an Investor Optimized Website
So - you’ve got someone interested in your company. Great job! However, the battle has just begun. Once someone is interested, you need to make sure they stay interested so that they will ultimately invest. This is part of the second step in the Investor Conversion...
read more
Harnessing YouTube for Maximum Investor Exposure
Did you know that YouTube is the second most-used search engine after Google? Pretty surprising, right? It’s often overlooked as part of a web optimization strategy. But, if leveraged properly, YouTube advertising can be a very effective – and comparatively inexpensive – way to attract the attention of potential investors.
read more
Hilton Advisory LLC
72 Browns Race, Suite 100
Rochester, NY 14614
929.445.8667
All information ©2016 Hilton Advisory
