3 Crucial Steps in an ICO
So you are considering your very own Initial Coin Offering? Congratulations, you are entering a very exciting world, at a very exciting time. There are three major factors you will want to consider before you go ahead with your venture. Technology Legal Marketing...
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8 ways to get your money’s worth out of a press release
If done correctly, putting out a press release can have a huge benefit in a number of different areas. It can build confidence in your brand and create thought leadership, add backlinks creating strong SEO for your website, and obviously REACH THE PRESS. Sadly, most...
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Earned Media in Reg A+
Earned Media is Pivotal to Regulation A+ Raises. When people start planning their Regulation A+ marketing campaigns, all I hear about are different high-cost advertising strategies. While those strategies are part of it, the most valuable marketing tactic in...
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How to get started with investor analytics.
How analytics can help you find out what is important to your investor marketing strategy. Did you know that poor data can cost businesses 20%–35% of their operating revenue? Furthermore, bad data or poor data quality costs US businesses $600 billion annually, which...
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It’s a Press Release, Not a People Release.
Earned Media, as described in an article by HubSpot, is “any publicity you haven't paid for that's owned and created by a third party.” Which can be pretty cost effective in the case of the typical tight budgeted small public company. This has been a topic of ours...
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Earned, Owned, and Paid: The three types of media.
The Difference between Paid, Earned and Owned Media. If you’ve been doing any research into marketing you’ve heard the terms Paid Media, Earned Media, and Owned Media. What do they all mean and why are they important? For starters, any successful marketing...
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3 Hacks for a Successful Crowdfunding IPO
Just last year, in 2016, equity raised from crowdfunding passed venture capital funding for the first time. That’s huge. The global crowdfunding industry as a whole is over $30 billion and the world bank report estimates it will reach $93 billion by 2025. With all...
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Commonly Used Inbound Investor Marketing Terms
Commonly Used Inbound Investor Marketing Terms Understanding inbound investor marketing can be overwhelming, especially if it is not a language you speak. There are a ton of activities that go into a successful inbound investor marketing campaign which you may have a...
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When the Mission Field Calls
Malawi, Africa 2017 “We make a living by what we get, but we make a life by what we give.” - Winston Churchill “not looking to your own interests but each of you to the interests of the others.” -Philippians 2:4 I remember it like it was yesterday. My wife and I were...
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What is an investor?
What is an investor? What is an investor? More importantly what kind of investor should you be looking for? in·ves·tor inˈvestər/ noun noun: investor; plural noun: investors a person or organization that puts money into financial schemes, property, etc. with...
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Keywords for Unlocking Investors
At this point, the importance of SEO for publicly traded companies can’t be understated. The way people are searching, researching and eventually purchasing stocks, is, online. One of the first steps to a well-run investor centered SEO program and eventually being...
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3 Things to Look for in your Investor Marketing
First and foremost, you need to understand the difference between investor marketing and investor relations. Often confused (even by the people offering such services). However, they are different. INVESTOR RELATIONS IR, as it is commonly referred to, is defined by...
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Why SEO Now?
When is the best time to start your investor targeted SEO plan? The fact is, you should have started yesterday, but unless you meet Doc Brown and he provides you with a Delorean, you can’t go back in time, so NOW is your only option. No matter what stage your company...
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Blogging with a Purpose
Hello, this is Jason Hilton and thank you for watching. Today we’re going to talk about blogging with a purpose. Everything that we do here revolves around attracting, engaging, and converting more investors. Blogging is an absolute fantastic way to do that. One of...
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Investor Targeted SEO
What to Expect When Starting your Investor Targeted SEO Campaign You’re in it for the long run Investor targeted SEO focuses on growing visibility in organic (non-paid) search engine results which means it is a long term marketing strategy. There are a ton of...
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Website Readability: How it Affects Your Market
If you’ve been keeping up on our latest blogs (like you should be), you would have read the wonderful blog Angelina wrote a few weeks ago about the importance of an investor marketing audit. I’m not going to go too deeply into that blog because I'm assuming you all...
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If You Build It, Will They Come?
If You Build It, Will They Come? Basketball and Hockey seasons are both over. For sports fans like myself, that means baseball season is in full swing (pun intended). Whenever the sport of the summer comes around I’m reminded of a few movies I grew up with: Sandlot,...
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What’s an Investor Marketing Audit & Why Should I Care?
What is an Investor Marketing Audit and Why Should I Care? What is Investor Marketing and Why Does it Matter? Investor Marketing is the combination of Investor Relations and Marketing. Prior to beginning any investor marketing strategy, it is important to know...
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Investor Marketing vs. Marketing
Investor Marketing vs. Marketing Investor Marketing is the combination of Investor Relations and Marketing. Many companies have Investor Relations functions and marketing functions, however, they don’t take Investor Marketing into account. This is a huge...
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11 Tips for a Powerful Press Release
A powerful press release is a fantastic inbound investor relations marketing tool for driving interested investors back to your investor conversion optimized IR website where they can be converted into leads, prospects, and shareholders. Why do that? Interested...
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