Hello, this is Jason Hilton and thank you for watching. Today we’re going to talk about blogging with a purpose. Everything that we do here revolves around attracting, engaging, and converting more investors. Blogging is an absolute fantastic way to do that.
One of the first ways you can do that in your blogging strategy is to use SEO. Writing a blog that revolves around specific keywords are going to increase your likelihood of investors finding you, being attracted to the content that you’re writing, and drawing them into your website.
The second is engagement. Engaging with investors; one of the best ways is to write confidence building content. Content that meets them at the stage they’re in. Maybe this is the first time they’ve been there, maybe they’re nurturing, maybe they’re ready to make a decision. Write content around that.
Lastly, is thought leadership. Writing content that builds you up as a thought leader is going to get people excited about following behind you. Let’s be honest. A lot of investors are not investing in companies as much as leadership. So being a thought leader is just going to increase your opportunity for them to cross the finish line.
Once again this is Jason Hilton, we are blogging with a purpose. If you are interested in hearing more about how we can help, we’d love to hear from you, otherwise, thank you for watching and we’ll see you again soon.