Earned Media in Reg A+

Earned Media in Reg A+

Earned Media is Pivotal to Regulation A+ Raises. When people start planning their Regulation A+ marketing campaigns, all I hear about are different high-cost advertising strategies.  While those strategies are part of it, the most valuable marketing tactic in...
How to get started with investor analytics.

How to get started with investor analytics.

How analytics can help you find out what is important to your investor marketing strategy. Did you know that poor data can cost businesses 20%–35% of their operating revenue? Furthermore, bad data or poor data quality costs US businesses $600 billion annually, which...
It’s a Press Release, Not a People Release.

It’s a Press Release, Not a People Release.

Earned Media, as described in an article by HubSpot, is “any publicity you haven’t paid for that’s owned and created by a third party.” Which can be pretty cost effective in the case of the typical tight budgeted small public company. This has been a topic...