11 Tips for a Powerful Press Release

11 Tips for a Powerful Press Release

A powerful press release is a fantastic inbound investor relations marketing tool for driving interested investors back to your investor conversion optimized IR website where they can be converted into leads, prospects, and shareholders. Why do that? Interested...
How to Attract Investors with Long Tail Keywords

How to Attract Investors with Long Tail Keywords

Last week a new ad campaign rolled out featuring actress Mindy Kaling, where she asks the viewer to google “that place where coke tastes so good”. If you are unfamiliar or haven’t seen the ad yet, just like the commercial says, google it, I’ll wait… That’s...
Fearless Girl and Investor Marketing

Fearless Girl and Investor Marketing

What investor relations professionals can learn from Fearless Girl Fearless Girl has been all over the news in recent weeks.  Ever since the statue depicting a defiant little girl standing face to face with the iconic “Charging Bull” statue was placed in Bowling Green...
SEO- The IRO’s Best Friend

SEO- The IRO’s Best Friend

If you want to understand SEO ask yourself one question. “How do you find anything online?” Go to google or bing and type a few words in the search bar, right? There were more than a trillion searches performed in 2016 on Google alone. That’s 100 billion searches a...
The Path to a Perfect Investor Relations Page

The Path to a Perfect Investor Relations Page

The perfect investor relations page is more than just numbers. A lot of public companies seem to have a similar problem: they need more investors but have been taken advantage of by investor relations firms in the past. What if I told you that the path to the perfect...