To understand investor relations SEO just ask yourself this question. “How do you find anything online?”
Type a few words or a phrase into search, right?
There were more than a trillion searches performed in 2014 on Google alone.
- That’s 100 billion searches a month
- That’s 3 billion searches a day.
As more web pages are created, competition for the investor’s attention gets tougher, if you’re not coming up in search, simply put, you’re not going to be found.
There are 165 million investors in the US alone, almost all with internet access.
You want to be found by them. Make it easy for them.
If you’re not on the first page, investors won’t find you.
Chitika Insights estimates that:
- Sites on the first page of Google generate 92% of all clicks
- The first result on page one receives 33% of clicks
- That means 1/3 of the time, people won’t click anything except the top result
And how do you get to the top? Good SEO.
Investor Relations SEO leads to discoverability.
Investors looking for information go online to find it.
If your site isn’t optimized search engines will not display and if investors don’t find you on the first page, you are pretty much invisible. In fact, results that aren’t in the first 3-5 spots on a search page will receive fewer than 5% of all clicks on a given search. Make it easy for investors to discover you are exactly the opportunity they have been looking for.
Investor Relations SEO leads to higher traffic.
A great piece of SEO optimized content can attract visitors to your site for years. Organic search is a powerful tool for reaching the most important investor. Who is the most important investor? The one looking to make an investment now. Today. Why? Because they are the investor that can impact your liquidity today.
Investor Relations SEO starts with keyword research
Any effective SEO strategy begins with keyword research. Think of it as a roadmap to search engine success. Investor relations SEO is the key to engaging new investors, register today to begin keyword research.