How to Attract Investors

 

Moving from Stranger to Interested

Why attract?

If you want an investor to buy your stock, the first thing you need to do is get their attention. All IR services you know of basically concentrate on this; it’s about making investors aware of your stock. Here are some popular tactics for attracting investors:

  • Press Releases
  • Conferences
  • Roadshows
  • Media Coverage
  • Word of Mouth
  • Brokers
  • Analyst Coverage
  • Social Media
  • Good Stock Performance
  • Institutional Targeting
  • Third Party Newsletters

If you know how to attract investors, you’ve certainly heard of some, if not all of these tactics.

Investor Conversion Optimized Solutions for Step One

While these methods are all excellent, there are ways to make the attraction phase more efficient by either improving current methods, or applying some new strategies.  Below are methods that teach you how to attract investors in this new era.

 

Current Tactics Investor Conversion Optimized

 

Press Releases

  • Add photos or videos to increase your view rates
  • Write attention grabbing headlines
  • Write the release to increase comprehension
  • Provide context to “why this release matters”
  • Lead investors back to your site

 

Conferences

  • Enhance your visual content by using video
  • Coach the CEO so he’s presenting to the best of his ability (Think Steve Jobs)
  • Ask attendees for their email address to put them on your newsletter list so that in case they aren’t interested yet, or forget about you, after the conference they can be reminded.
  • Consider virtual conferences
  • Figure out how you can ‘stand out’
  • Hand out exit surveys to see what worked and what didn’t, how your company can improve in their eyes, and what you’re doing right.

 

Roadshows

  • Enhance your visual content by using video
  • Coach the CEO so he’s presenting to the best of his ability (Think Steve Jobs)
  • Ask attendees for their email address to put them on your newsletter list so that in case they aren’t interested yet, or forget about you, after the conference they can be reminded.
  • Hand out exit surveys to see what worked and what didn’t, how your company can improve in their eyes, and what you’re doing right.

 

Media Coverage

  • Begin a conversation with all media, local, national, finance, tv, radio, newsletters, webcasts; from the big to the small; begin the conversation with a friendly introductory email, and as you gauge interest, keep this group in its own CRM.
  • Be persistent, not annoying, but consistently informative and helpful. Persistence breaks resistance and media makes the public aware of your existence.
  • Leverage the expertise of someone at your company to become an expert available when necessary to certain media outlets.

 

Word of Mouth

  • Applying this four-step process will help build relationships with brand advocates who will spread the word on your company

 

Brokers

  • Make sure the brokers covering you have been made aware of your value proposition

 

Analyst Coverage

  • You can pay for coverage
  • Use the same methods detailed in “media coverage”

 

Social Media

  • Be active
  • If you have created enough brand advocates this method will work better.
  • Have your social media specialist reach out to other companies, and begin public conversations bringing your company in front of investors that are interested in similar companies and may not have learned about you any other way.
  • Use all platforms, not just Twitter or LinkedIn
  • Create a “code of conduct” or “governance” for social media use to ensure you are staying compliant.

 

Good Stock Performance

  • When applying this four-step process, our goal is to help your stock perform better and gain more organic interest.

 

Institutional Targeting

  • Target many institutions
  • Begin speaking with as many as possible
  • Create an email process to gauge interest and track it through your CRM
  • Garner more retail interest, “Institutions pay a premium to be nimble” © Nasdaq

 

Third Party Newsletters

  • Make sure you’re using a reputable sender
  • Give them your message
  • Give them your video

 

Investor Conversion Tactics For Step One

 

YouTube Advertising

  • YouTube is the second most used search engine next to Google.
  • Advertising on YouTube is relatively cheap
  • When you create your video make sure your company name and symbol are in the first 8 seconds because even if they don’t let the video play, the first 8 seconds are free and you will begin creating awareness.
  • Make engaging videos

 

Industry Articles

  • Have a third party create an article on a newsworthy issue in your industry
  • Have them source someone at your company for a quote
  • Include companies with a larger following in an effort to gain a new audience and show your company’s expert is a thought leader.

 

Company Articles

  • Third party company articles
  • Even if you don’t have press, these can keep your company in the news.

 

Corporate Blogging and Search Engine Optimization

  • Write about your industry
  • Write about your company
  • Write about your staff
  • Create a strategy that is in line with your SEO
  • Think of the words and phrases that people who may be interested in your company would be searching, or will be searching.
  • Create blog and page ideas for each keyword/phrase
  • Set a schedule for posting
  • Add a call to action in every post (sign up for our corporate newsletter)
  • Stay on top of Google’s latest changes, and track which words are working best for you
  • Continue to shape your strategy based on what’s working

 

To learn more about how to attract investors, contact us at 929.445.8667.