Inbound Investor Marketing Services
You’re on the web, but are you being found?
The average monthly search for investment-related keywords is between 10M – 100M, according to Google’s Keyword Planner. These searches include queries like:
- Companies to invest in
- Stocks to invest in
- Biotech companies to invest in
- Marijuana companies to invest in
- Investing in stocks
What this means is that there are people out there with money looking for companies to fund. SEO, or search engine optimization, helps these investors find companies like yours without knowing you exist. We recognize that marketing budgets are limited and micro-cap companies need creative ways to generate awareness about their business. It’s not enough to have just a website anymore. You need to make sure that your website is optimized for SEO. A strong inbound investor marketing strategy will help your business generate more leads and get found by potential investors. Hilton Advisory provides inbound investor marketing services for companies just like yours. We have a team of HubSpot Inbound Marketing Certified professionals that understand the ins and outs of internet marketing SEO services.
Our inbound investor marketing services include the following:
- Website Optimization
- Onsite Content Creation
- Offsite Content Creation
Prior to any service implementation, we will perform a website audit. We want to make sure that we take a look at areas that may need improvement. This includes activities like a keyword analysis, title tag analysis, content analysis, and a conversion analysis. We want to find areas that we can improve to help your website rank higher in the search results so you don’t have to do so much work generating awareness through traditional marketing efforts. If we can help you bring more qualified traffic to your website that will convert into investors, it is a win-win for both teams. To perform the audit, we will need login credentials to your Google Analytics and Search Console. If you do not have one or either of them setup, then part of our services include setting up and implementing Google Analytics and the Search Console. To implement, we would need to have access to your website.
If your website is lacking in investor conversion optimization, we will also work with you to implement conversion best practices on your website.
Onsite Content Creation
Search engines reward websites who consistently post high quality and relevant content to their website. Your website is a living and breathing entity on the internet so when you post to it, it tells the search engines that your website is alive! Our content team will work with you to understand the type of content and voice you would like your website to have as well as establish a content calendar to ensure that your content is getting written and posted in a timely fashion. In order to post content, we will need to have access to your website. If you do not have a blog setup, part of our internet marketing SEO services includes establishing a blog. Every public company website should have an investor relations page and that investor relations page has specific best practices it should be following. Internal site linking is an important ranking factor for SEO so we will make sure to hyperlink content throughout your website.
Offsite Content Creation
In addition to posting content to your website, it is important to post content off your website. When we are able to post content to other websites, this provides an opportunity to acquire backlinks. Backlinks play a crucial role in ranking in the search engines so we have established relationships with publishing partners to syndicate content to:
- Premier Online Publications
- Magazine-style Article Websites
- Small Community Sized Online Newspapers throughout the United States
- Press Release Communities
Some of the content is published to industry relevant websites, while others are not. There are two purposes this syndication serves:
- Specifically to acquire backlinks from high domain rating websites that will help boost search engine rankings and increase the domain rating of your website.
- Generate awareness about your company
To take advantage of these services, please request a Discovery Call to see how we can help you.