We’re an Investor Marketing Firm
Hilton Advisory is an investor marketing firm that is passionate about empowering companies. We are able to help companies take their business to the next level because we understand investors and the journey they go through.
The way investors get their information has changed. There are over 100 million investor related searches per month, 3.3 million per day! Investors are no longer waiting to have investment opportunities brought to them, they are searching for them on their own. We make it easy for investors to find our clients online.
We have created the Investor Conversion Optimization process, which helps investors along this new journey: from stranger to stakeholder. Because if investors are searching, researching, and purchasing differently, shouldn’t you be marketing to them differently as well? This process works for both public companies and private issuers undergoing crowdfunding raises, such as Regulation A+.
The services we provide include everything from website development to investor outreach, from search engine optimization to pay-per-click advertising. We know our partners have a business to run and don’t necessarily have the time or the experience to plan and execute an effective investor marketing program. Our team will take the time to get to know our partner’s business objectives and their business as a whole, understand their challenges, find out exactly who and where their audience is and put together a plan that all parties can agree would make the most sense to accomplish the goal.
Investor Marketing: How It Was Born
Hilton Advisory can be your one stop shop for your investor marketing needs!
Investor Conversion Optimization
This process is intended to help you attract and retain more shareholders, increase your stock’s liquidity, and compete for capital at the absolute highest level. It’s a 4 step process starting with optimizing all of your digital assets to convert investors. Our conversion optimization strategy takes the investor experience into account and uses those insights to ensure more potential investors become committed shareholders.
Investor Targeted SEO
If investors are looking for you, can they find you? Millions of investors are looking for investment opportunities daily. Many of them use search terms that your company can and should be ranking for. Our Investor Targeted SEO leverages your website to draw in potential investors through blogging, social media posting, and keyword optimization.
Earned Media is the most effective kind there is. We have contacts with over 1.5 Million journalists, influencers, and media personalities. We can reach outlets as large as CNBC, Bloomberg, and Wall Street Journal, or as small as your hometown newspaper. We pitch your story to influencers that are most likely to be interested, and ‘earn’ coverage for our clients.
We have over 30 years experience in paying for expertly placed advertisements that will maximize the reach of your story, and the ROI on the ad spend. From newsletters to pay per click strategies, this form of outreach is the catalyst for everything else we do.
Earned Media, as described in an article by HubSpot, is “any publicity you haven't paid for that's owned and created by a third party.” Which can be pretty cost effective in the case of the typical tight budgeted small public company. This has been a topic of ours...read more
The Difference between Paid, Earned and Owned Media. If you’ve been doing any research into marketing you’ve heard the terms Paid Media, Earned Media, and Owned Media. What do they all mean and why are they important? For starters, any successful marketing...read more
Just last year, in 2016, equity raised from crowdfunding passed venture capital funding for the first time. That’s huge. The global crowdfunding industry as a whole is over $30 billion and the world bank report estimates it will reach $93 billion by 2025. With all...read more