When is the best time to start your investor targeted SEO plan? The fact is, you should have started yesterday, but unless you meet Doc Brown and he provides you with a Delorean, you can’t go back in time, so NOW is your only option.
No matter what stage your company is in, it’s important that you get SEO started right away.
Why? You don’t want to be left out in the cold when your industry gets hot.
Think of investor targeted SEO like insurance. It may not pay off immediately, but when that flood comes you’re glad you bought it…or in this case flood of investor interest in your industry, product or service.
For example, say you’re in the cannabis sector, and a major publication like Forbes decides to put out a story on the industry that makes people want to invest in cannabis stocks. When they search for “invest in cannabis stocks”, what will they find? Is it you? If not, you’re going to be left in the dust while the companies that show up before you have their stock volume go through the roof.
SEO is a longer term approach. It’s not like a light switch you can turn on and see immediate results from. Much like working out, or saving money; it’s something that over time will yield better results.
Improving your search ranking so investors can find you organically is the ultimate goal of investor targeted SEO.
You are going to accomplish that with blogs and content aimed at ranking for keywords.
The best part is, it is cheaper and provides greater ROIs than traditional investor marketing campaigns.
Newsletters? They’ll give you a quick pop, and a bunch of traders who will likely sell their shares when the next newsletter comes along.
Conferences? Pay thousands of dollars to present to a bunch of institutional investors who will likely not be very interested unless they see retail interest, which is something investor targeted SEO provides.
Social Media? Depending on the type of social media you run, the results can be quite limited or even damaging. In fact, social media works best if coordinated with a long-term SEO campaign anyways.
In addition, it’s an approach that can run seamlessly in the background, while you get back to what’s most important, running your company. A lot of CEO’s have to wear many hats and that means that things like investor relations and SEO would fall on their shoulders, but they really don’t have the time to put into them. With a measurable plan like SEO, you can not only let it run in the background, but you can see the analytics of how everything is working.
Now, an investor targeted SEO plan isn’t for everyone, but it’s a lot like the old saying of “Give a man a fish, he’s fed for a day. Teach a man to fish, and he’s fed for a lifetime.” Let’s be honest, some people want that fish now. On the same hand, some companies want their stock to trade now. Nothing wrong with that, but wouldn’t it make more sense to not have to worry about where you are getting your next fish? Same thing, wouldn’t you prefer to have a system in place so eventually, investors will find you on their own?
So I think it should be pretty clear to you by now, investor targeted SEO is the future. Call your investor marketing firm today and let them know you want to start now, so you don’t get left in the past.